For Business

The " P " Word

The irresistible rise of The Podcast has so far fallen into the " slow burn " category. That's all about to change. It's no coincidence that major players like the BBC, Channel 4 and The Guardian newspaper are investing time, creativity and money into this emerging medium. Indeed, research firm eMarketer forecasts that more than $400 million will be spent on podcasting by 2011. The rush starts here.

Wonkana Productions can take you into this vital growth market, bringing synergy and cohesion to your online presence. From the second your home page opens, your official podcast is there; ready to inform, attract, entertain and inspire. The buying signals have never sounded so good. Our team of writers and producers use only the choicest voice over artistes who will elevate your business to the next level.

Those worth their podcasting salt are looking to harness the full potential of the internet. The vast success of the Ricky Gervais podcasts has made the likes of Google sit up and take notice. Demographics and other audience characteristics can be tracked, as with the more traditional media*. However, as radio listenership declines and t.v. becomes increasingly fractured, this exciting and vibrant  medium bounds forward.
The podcast is born.

Podcasting may be our bread and butter, but our bow is many stringed. A greater number of companies are seeing the value of credible and well written on hold phone messaging. Succint, quickly delivered scripts that convey information in a way that's not stilted or patronising. The tone of delivery is crucial and we can strike the correct note for your on hold telecomms. We use music that's not fatiguing or cheesy and we're broadcast writers, so the words fall into place naturally. One of our on hold clients, BNS Management Services delivered these glowing words of praise from their Managing Director, Andrew Simmonds : "From the conception of a bespoke telephone system, we engaged the services of Wonkana Productions to produce our dynamic on hold and answerphone messages. We realised the need to update these messages on a six-monthly basis; and Wonkana have worked closely with us in these updates. The scripts are swiftly written, music options presented and completed files delivered quickly. I have no hesitation in recommending Wonkana and intend working together for many more projects in the future."

 

* source - Podtrac - free online tracking for podcasts